HomeUSAMaesa Launches Second Annual Maesa Magic Incubator Program

Maesa Launches Second Annual Maesa Magic Incubator Program

Maesa

Maesa, a NYC-based beauty incubator, announced a call-for-entries to the second cohort of its giveback initiative, the Maesa Magic Incubator program.

The program first launched in 2023 to celebrate Maesa’s 25th anniversary.

Maesa Magic Incubator aims to amplify and elevate beauty and wellness entrepreneurs from under-represented backgrounds, including those identifying as women and/or BIPOC, LGBTQIA+, differently abled, and seniors above 65. The program also added entrepreneurs from low-income households.

Through a combination of interactive lecture-based learning with personalized mentorship, hands-on training, and access to no-strings-attached grant capital of $35,000 for each winner, Maesa Magic Incubator equips participants with the necessary tools to build successful brands, from concept to aisle. Maesa Magic Incubator works with three promising beauty and wellness entrepreneurs who are either in the pre/early-launch phase or have achieved less than $1,000,000 in sales to-date.

The program is designed to function as a fast-track, practical program that delivers real results to the winning cohort. Winners learn both foundational business principles in a core curriculum and are able to “major” and “minor” in tracks like Finance or Integrated Marketing to work on a project that tangibly impacts their business based on their specific goals.

The program is designed to function as a fast-track, practical program that delivers real results to the winning cohort. Winners learn both foundational business principles in a core curriculum and are able to “major” and “minor” in tracks like Finance or Integrated Marketing to work on a project that tangibly impacts their business based on their specific goals. It will culminate with a pitch deck presentation to an advisory board comprised of Maesa executives, beauty and wellness company founders, and industry thought leaders and investors.

Winners also receive admission into the coveted “Future of Commerce and Work” program, hosted by the Emerson Group, located on-site at the Harvard Faculty Club.

Last year’s Maesa Magic Incubator winners were Nikita Charuza, founder of Ayurvedic beauty brand Squigs Beauty; Keisha Wagner, founder of hair removal skin care brand Fuzz Clinic; and Selah Jael, founder of explorative fragrance brand House of Foster.

VCWire

11/07/2024