HomeUSARare Beauty Brands and JCPenney Launch LIFT Beauty Accelerator

Rare Beauty Brands and JCPenney Launch LIFT Beauty Accelerator

LIFT Beauty Accelerator

Rare Beauty Brands (parent company of Patchology and Dr. Dana), JCPenney and sponsors including Black Beauty Collective (BBC) and Black Girl Ventures (BGV) launched LIFT Beauty Accelerator, a brand incubation initiative dedicated to supporting beauty brand founders.

LIFT Beauty Accelerator was created with a mission to empower female-identifying founders from underrepresented backgrounds. In 2024, the program will support five early-stage beauty brands from these communities with $10,000 grants, retail distribution, mentorship with beauty executives, and more.

Winners of the LIFT Beauty Accelerator will receive:


  • Minimum of $10,000 to each of the five program-winning brands.


  • Opportunity to pitch JCPenney for potential in-store or online product distribution.
  • 1 Year Membership in the BBC and placement in Chicago & Los Angeles storefronts.


  • Cross-functional team of industry experts from Rare Beauty Brands and their partners.
  • Mentoring focused on real-time needs instead of an established curriculum, allowing guidance to be personalized to each winner.


  • Claims support testing, Benchmarking Co.
  • Product testing, Validated Claims Support
  • Product registration, The Good Face Project
  • Retail Support Software & VOB, BeautyFluent
  • 1-Year Membership, Independent Beauty Association

Applications opened on June 3, 2024, and the deadline to submit is July 18, 2024, at 5 p.m. ET. Winners will be announced in late September.


  • Black and Brown Female-Identifying beauty brand founders
  • Brands that have between $10,000 and $1 million in annual revenue
  • Business must be past the ideation phase with fully developed product or service, ready for customer or with existing customers
  • Located in the United States and operate in the beauty and/or personal care industry, including but not limited to: skincare, hair care, color cosmetics, nail care, fragrance, bath and body care, tools and accessories, or wellness

To learn more about the LIFT Beauty Accelerator, please visit https://rarebeautybrands.com/lift-beauty-accelerator/.