HomeUSAStage 2 Capital Launches 2024 Catalyst

Stage 2 Capital Launches 2024 Catalyst

Stage 2 Capital

Stage 2 Capital, a NYC-based venture capital firm, is accepting applications for 2024 Catalyst, the go-to-market (GTM) acceleration program for early stage B2B founders.

Backed by 300+ GTM executives from leading software companies, Stage 2 Capital Catalyst provides founders with capital investment and tactical GTM instruction through the Catalyst Curriculum, an 11-week virtual program which trains founders on how to execute Stage 2 Capital’s Science of Scaling Methodology.

Topics cover the full spectrum of go-to-market, including:

  • Measuring and calculating Product-Market Fit
  • Establishing scalable unit economics of Go-to-Market Fit
  • Creating a customer success playbook
  • Building sales compensation plans
  • Standing up demand gen channels
  • Hiring the first marketer, CSM, or sales leader
  • Setting up a defensible moat

In addition, founders receive one-to-one GTM coaching from elite GTM executives in the Stage 2 Capital Catalyst network from companies like Salesforce, Atlassian, Snowflake, Klaviyo, Zendesk, Crossbeam, HubSpot, Stripe, Zapier, Toast, Udemy, Seismic, Datadog, Checkr, Databricks, SailPoint and over 250 other B2B software companies.

To apply for the 2024 cohort and learn more about the program, visit the Stage 2 Capital website. 

Co-founded in 2018 by Jay Po and Mark Roberge, Stage 2 Capital combines capital and GTM execution expertise, leveraging its LP base of 450+ senior executives from unicorns and Fortune 500 firms to help portfolio companies scale revenue and accelerate growth.