HomeUSASecond Century Ventures Unveils 8 Companies for 2024 REACH Scale-Up Program

Second Century Ventures Unveils 8 Companies for 2024 REACH Scale-Up Program

National Association of Realtors

Second Century Ventures, the Chicago, IL-based strategic investment arm of the National Association of Realtors and an active global real estate technology fund, announced the eight companies selected to participate in the 2024 REACH program.

Launched in 2013, the 12th cohort is focused on accelerating technology solutions for the U.S. residential real estate sector. Companies selected for the 2024 program represent a diverse range of solutions across the entire transaction life cycle, from pre-contract to post-close. Collectively, these companies have raised more than $55m in funding and employ more than 300 individuals worldwide.

Companies accepted to the 2024 REACH program are as follows:

  • Chirpyest: a social commerce marketplace that empowers real estate professionals to earn cash back when they shop and share their curated finds.    
  • Final Offer: a consumer-facing, agent-driven negotiation platform for residential real estate, delivering clear, real-time offer alerts to all interested parties.
  • Kukun: a real estate data, analytics and applications platform for homeowners and the industries that serve them.
  • Notable: simple pay-at-close financing for everything a client needs to prep their home for sale and get the most out of it.
  • Purlin: AI tools that convert client conversations into transactions by simplifying business dealings among real estate agents and settlement service providers.
  • Scout: helping agents find and engage homeowners with AI-driven automated personalized email outreach. 
  • Trackxi: a collaborative deal and task tracker for real estate agents, teams, clients and consumers.
  • Unlock: helping consumers unlock the power of home equity without interest charges or monthly payments.

REACH helps technology companies scale across the real estate vertical and its adjacent markets through education, mentorship, and market exposure.