HomeInterviews10D, Interview with Principal Emmanuelle Lipski

10D, Interview with Principal Emmanuelle Lipski

Emma Lipski (Credit Omer Hacohen)
Emma Lipski (Credit Omer Hacohen)

10D is a venture capital firm focused on investing in Israeli companies based on deep technology and new business models. Principal Emmanuelle Lipski participated in our Q&A.

VCWire: Hi Emmanuelle, can you please tell us a bit more about you? What’s your background?

Hi! My name is Emma, currently principal at 10D, an early-stage VC Firm. My previous career was in consulting, where I spent close to 7 years at McKinsey & Company, working with small and large organizations globally on topics ranging from commercial and growth strategy, digital and analytics, transactions/M&A all the way to leadership and executive coaching

My consulting years taught me the importance of structured thinking and problem solving, the power of data in driving decision making and the role of leadership in making any organization successful. What drove me to the venture capital world was the ability to apply these same core principles and ways of working to earlier stage companies on a mission to change the world, and be part of their story from day 1. There is also an interesting posture change from being the external “advisor” to becoming an active investor and taking more of the “risk” on yourself which I find both motivating and humbling

VCWire: Can you introduce your firm?

10D is a leading early-stage Israeli venture capital fund providing investments to Israeli start-ups that disrupt markets by using deep technologies, create new business models and feature exceptional entrepreneurial teams. 

The Fund’s founders and managing partners are Yahal Zilka and Rotem Eldar, well-known investors who have together invested in fifteen companies that have achieved unicorn status, including Waze, WalkMe, Moovit, Appsflyer, Vayyar and more. Three of their previous funds are amongst the best-performing funds worldwide according to Cambridge Associates (two rank in the top 5% and one in the top 10%).

What truly sets us apart is our belief in building relationships based on trust, transparency, and high engagement/collaboration. We understand the journey of entrepreneurship is fraught with challenges, and we’re committed to being there for our portfolio companies every step of the way, aiming to be a catalyst for growth and helping them reach previously unattainable milestones.

VCWire: Which is your overall strategy?

At 10D, our focus is on identifying and nurturing early startups (pre seed all the way to series A) that are poised to redefine their industries. We invest across a broad spectrum of technology sectors, including but not limited to artificial intelligence, fintech, digital health, quantum computing and more. Our approach is sector-agnostic because we believe in the power of innovation to emerge from any field, provided it solves a significant problem in a scalable and impactful way.

We are focused on Israeli founders (all around the world) and usually invest up to $6M per round.

Beyond capital, how do you support startups?

Our team brings together a diverse mix of experiences from the worlds of finance (banking, venture capital), entrepreneurship, consulting and industry expertise. This diversity enables us to offer our portfolio companies not just capital, but a wealth of knowledge, strategic guidance, and an extensive network of industry contacts.

We pride ourselves on being hands-on investors and partnering closely with founders to navigate the challenges of scaling their businesses, from refining their product-market fit to expanding their customer base, hiring and everything in between (and a great deal of daily unwavering support).

VCWire: What do you like to see in founders?….And what don’t you like to see in them? I mean, is there something which impresses you at a first glance?

In evaluating founders, we look for several traits that we think stand out to us as indicators of future success:

-Passion, combined with a clear and strategic vision. This mix not only demonstrates a founder’s commitment to their idea but also their understanding of how to navigate the path to bringing that vision to life. Such founders can articulate not just what they want to do, but why it matters, and how they plan to achieve it.

-Some kind of “unfair advantage”, which suggests the founder is not only ready to enter a market but is equipped to redefine it in a way that is hard for others to replicate – this can refer to a blend of tech and/or market expertise, a unique insight into the customer needs/behavior, a proprietary innovation, etc.

-“Flexible resilience”. The journey for startups is rarely linear, filled with unforeseen challenges and the need for constant evolution. Founders who show an ability to persevere through setbacks, learn from experiences, and pivot when necessary, without losing sight of their core mission, are the ones we believe will be able to thrive in dynamic environments.

-Listening skills, and the ability to incorporate feedback from their customers, teams and investors to refine their vision and make it more robust, customer centric and innovative

Lastly, both sides need to want to work with each other and spend lots of time together – it’s a two-way street and there has to be chemistry!

VCWire: Please, tell us a bit more about the portfolio. You can list five startups whose paths have made you particularly proud of.

Our portfolio is really diverse and includes companies in sectors ranging from Digital Health (OneStep, Medorion), Telecom (DriveNets), Industrial (Augury), Fintech and Real Estate (Qbiq, Obligo), HR tech (Juno Journey) all the way to Quantum Computing (Quantum Source) and Subsurface Imaging (Exodigo).

You can check out our full portfolio here

VCWire: Which sector/s would you bet 2 cents on in the next five years?

Looking ahead, technological innovation is set to revolutionize not just corporate software but also traditionally less digital sectors, offering new opportunities for efficiency, accessibility, and sustainability.

There are several areas I’m particularly excited about, incl.:

  1. AI infrastructure: we’re seeing decades of tech advancements converging to ignite this AI revolution, leading to larger, faster and cheaper models boasting several modalities – we expect start-ups to continue emerging in this space, capable of offering full automation or significant optimization in areas ranging from infra development, safety, security, etc
  2. Tech driving digital transformation in traditional markets such as healthcare, logistics, and manufacturing are set to drive not just enhanced efficiency but also deeper innovation and novel business models. This transformation is exemplified by the integration of IoT and AI in supply chains, the adoption of Industry 4.0 concepts, digital twins, and robotics in manufacturing, as well as personalized medicine and bio convergence in healthcare
  3. Quantum Computing is transitioning from science fiction to a tangible, investable technology. As it matures, we think it fits well within the investment horizon of venture funds, offering groundbreaking possibilities for challenges ranging from AI expansion, drug development to financial modeling, currently out of reach for traditional computing methods

These areas signal a future where technology not only disrupts but fundamentally transforms traditional industries, expanding the boundaries of what’s “possible”.