HomeInterviewsInterview With Austin Noronha, Managing Director-US, Sony Ventures

Interview With Austin Noronha, Managing Director-US, Sony Ventures

Austin Noronha, Managing Director-US of Sony Ventures
Austin Noronha, Managing Director-US of Sony Ventures

Austin Noronha, Managing Director-US, Sony Ventures, replied to our questions about the US venture capital industry, introduced some portfolio companies, and shared with us some thoughts about the future of the tech landscape.

VCWire: Hi Austin, can you please tell us a bit about you? What’s your background?

In my current role as the Managing Director at Sony Ventures in the San Francisco Bay Area, I play a key role in the global team responsible for overseeing the Sony Innovation Fund. My investment focus spans early- to growth-stage emerging technology startups, particularly in the healthtech, fintech, deeptech, environmental, and other sectors relevant to Sony. I originally joined Sony in 2001 as Director of Strategic Investments and led Sony’s Growth Ventures & Innovation team in the US for a tenure of 14 years. 

Including my time with Sony, I’ve spent more than 30 years in Silicon Valley at both large multinational corporations and nimble startups, contributing to and shaping the landscape of emerging technologies. Prior to joining Sony, I founded and served as CEO for TrueScope Technologies, a startup specializing in immersive video products and services. From leading engineering teams to steering strategic investments, my journey has positioned me as a hands-on operator in the realm of technology.

VCWire: What are your thoughts on the US venture capital landscape at the moment? 

In my assessment, the U.S. venture capital landscape is relatively stable at present. While I anticipate ongoing reasonable valuations, there is a discernible shift in investor behavior reminiscent of the 2021 slowdown. 

Investors will likely become more selective, prioritizing Series A and B startups demonstrating strong product-market fit and clear execution capabilities. I expect seed funding to remain stable, but later-stage investments will demand stronger market validation and well-defined customer needs. Ultimately, I predict an attitude of cautious optimism as we move forward, where investors in the U.S. will be more inclined to seek concrete evidence of potential success before committing larger sums.

VCWire: Beyond capital, how do you support startups?  

Sony Innovation Fund goes beyond providing financial backing to startups; we believe in fostering a holistic environment for growth. In addition to our investment commitment, we offer valuable mentorship to the entrepreneurial minds we support. With our global network of professionals, we are able to connect VCs, CVCs, and entrepreneurs from all areas of the world.

Our team of professionals and industry experts is dedicated to guiding startups through the intricacies of business development, strategy formulation, and navigating the challenges of their respective industries. We recognize that success extends beyond funding, and we are committed to actively contributing to the success of our portfolio companies by providing them with the mentorship and expertise needed to thrive in the dynamic landscape of innovation. 

At Sony Innovation Fund, we view ourselves as partners in the startups journey, offering not only capital but also the knowledge and support necessary for long-term success. 

VCWire: What do you like to see in founders?    

As we explore investment prospects, we proactively identify companies at various stages of development that show promise in transforming their industries. Our areas of interest span a broad spectrum, but my particular investing focus is in AI and Robotics, Fintech and InsureTech, HealthTech, and DeepTech.

When looking at new founders, we want to see a comprehensive plan that articulates a strategy for scaling a product or service. They should not solely be focused on general scalability but should exhibit confidence in the company’s resilience in the face of diverse circumstances. We highly value a clearly defined and focused vision from founders, emphasizing not only the growth of their company but also how it contributes to societal benefit.

The entrepreneurs we seek are open to taking input for the betterment of their company. They are proactive, and look to be matched with the right partners rather than the highest bidder. These qualities are the pillars to developing a collaborative relationship that fosters exponential growth.

VCWire: Please tell us a bit more about trends you are seeing in the portfolio companies you support. Is there anything you would like to highlight about any of the portfolio companies?   

In the dynamic landscape of innovation that we are seeing, four of our portfolio companies come to mind: Arkose Labs, Truepic, Agility Robotics, and Exo Imaging. Each tackles a critical challenge at the forefront of our increasingly automated world.

Arkose Labs, a champion of digital privacy, safeguards against malicious bots and online attacks before they infiltrate systems. As technology advances, so too does the demand for this type of technology.

Truepic, meanwhile, shines a light on authenticity in the age of rampant content creation. With the rise of generative AI, verifying the origin and history of digital content becomes paramount. Truepic empowers creators, granting them the ability to showcase their work with irrefutable transparency, ensuring their rightful ownership and recognition.

Agility Robotics, however, bridges the gap between human and machine, fostering seamless collaboration in spaces like logistics and manufacturing. Their robots aren’t here to replace, but to augment, allowing humans to work alongside intelligent machines in a safe and productive environment. The vision here is an industrial revolution where human ingenuity meets the capabilities of robotics in the logistics space.

Exo Imaging democratizes healthcare by putting high-performance medical imaging directly into the hands of caregivers at significantly lower cost, thanks to their revolutionary portable ultrasound device powered by next generation sensors and advanced AI.

These organizations, though distinct in their functions, each serve as an example of how advanced technology like robotics can be used to improve various societal issues or shortcomings.

VCWire: Which sector/s would you bet 2 cents in the next five years?  

One sector that is of particular interest to me is that of FinTech. Key trends in this space include AI/ML for trust and safety, web3, embedded finance, and financial inclusion. With FinTech being a major area of concentration, we closely monitor developments within the sector to identify promising investment opportunities and drive growth in our portfolio companies, which currently stand at over 25 active ventures.

To expand further on AI/ML for trust and safety, ensuring a secure and trustworthy online experience is paramount, especially for financial services. The increasing sophistication of cyberattacks has prompted us to invest in Arkose Labs, a platform specializing in bot-detection and account takeover protection. This technology is widely adopted by major financial services, e-commerce platforms, and entertainment services, including Sony’s own PlayStation Network.

As Generative AI gains prominence, the challenge of distinguishing genuine content from synthetically-generated content becomes critical for information trustworthiness and consumer safety. Our portfolio company, Truepic, has developed provenance certification technology, initially focused on financial services and is now expanding into the digital content authentication space.