Warner Music Group (Nasdaq: WMG), the global music and entertainment company, and Polygon Labs, a development company working in support of the Polygon network, announced the two recipients of the Web3 Music Accelerator program announced this summer that aims to power the next generation of innovation at the intersection of Web3 and music.
Selected companies include MITH and Muus Collective.
Co-founded by a team of industry veterans from entertainment, including Michelle Sanchez, Natalie Bruss, Lillian Marsh, Matty Ayers, and Peter Micelli, MITH is a fan engagement platform built in partnership with creatives including Jack Harlow, Emilia Clarke, and Halle Berry. The company’s proprietary technology stack includes commerce, streams, threads and rewards and incentive perks based on membership tier, purchases, POAPs, or community engagement. As a central feature, MITH’s platform will offer artists the ability to unlock AI-driven insights and analytics from artist-owned first-party data on their audiences, providing a 360° view of each fan. MITH was . In December 2023, they unveiled their inaugural pilot with multiple GRAMMY-nominated artist Jack Harlow called Private Garden.
Founded by Sarah Fuchs and Amber Bezahler, Muus Collectiveis building fashion-centric experiences spanning mobile games, entertainment, and digital collectibles. The playable platform brings together like-minded communities over a love of style, and features digital collectibles and rewards communities for their engagement. Their inaugural fashion game, built in partnership with next-generation retailer REVOLVE, is set to launch in Q2 2024. Muus’ Board of Advisors includes pop culture personality and Web3 innovator Paris Hilton and actor, writer, and well-known gamer Felicia Day.
Each recipient will receive support through the Accelerator program. In addition, selected projects will be eligible for a range of support, including mentorship and check-ins, strategic advising, networking and connection creation, and marketing and promotion.
Additionally, recipients will have access to the Polygon x WMG Developer Support Cohort, a community of blockchain infrastructure developers partnering with projects building the future of the Web3 music industry. These developers will offer service / product discounts, vouchers, and premium benefits to recipients. Members of the Developer Support Cohort include Opolis, CertiK, 4Everland, Blocto, Coinflow, Crossmint, Decent, Tatum, thirdweb, Wonderverse, and Zeeve. You can learn more about the cohort and their support offerings on the Polygon Blog.
More than 120 applications were received from companies and entrepreneurs operating at the intersection of music, technology, and Web3. Evaluation criteria focused on various areas such as fostering artist-fan communities, establishing decentralized music production and distribution systems, innovating ticketing solutions, exploring music-related merchandise and digital/physical collectibles, and integrating music with interactive technology and gaming.