HomeUKMercia Ventures Appoints New Growth Partners

Mercia Ventures Appoints New Growth Partners

Mercia Ventures, a Henley-in-Arden, UK based tech investor, expanded its platform to further support the growth of its portfolio companies and help them gain entry into the competitive US marketplace.

The service has been enhamced by the addition of two new Growth Partners, both of whom are based in the US and have years of experience in board-level roles at technology companies.

Edwin Abl
Edwin Abl

Edwin Abl is a sales and marketing ‘go-to-market’ advisor who specialises in working with B2B SaaS (Software as a Service) companies. Now based in San Francisco, Abl led marketing in Europe and the Middle East for Appirio, which was acquired by Wipro for $500m, and was also CMO at Modulr, one of the first embedded payments infrastructure companies.

Julian Castelli
Julian Castelli

Julian Castelli, based in Park City Utah, will focus on helping companies with internationalisation, in particular targeting the US market. The founder of online travel agency Vacationroost.com, Castelli has also served as CFO of video insights platform Voxpopme and is now a Venture Partner at Next Coast Ventures.

The Growth Partners will offer hands-on support, sharing their expertise and providing Mercia’s portfolio management teams access to a network of industry contacts. This support addresses two of the key challenges for early-stage companies – sales and marketing, and internationalisation – and will complement Mercia’s existing support for portfolio businesses such as mentoring and help to recruit board members.

In addition to providing one-to-one support, they will also host the CXO Coffee talk series to encourage networking and peer-to-peer support amongst portfolio companies.

Growth Partners is a strategic initiative that underscores Mercia’s commitment to fund and actively assist investee companies with their global growth trajectories.