Base10, a San Francisco, CA-based venture capital firm, added Dani London as Senior Associate.
London focuses on early stage investments.
Prior to joining Base10, she was a multi-stage investor at Insight Partners focusing on all things B2B SaaS with an emphasis on application software and vertical platforms.
Prior to Insight, London was an investor at WTI, where she partnered primarily with early stage founders across all sectors.
London graduated from MIT with a BS in Economics and Data Science.
Founded by Adeyemi Ajao and TJ Nahigian, Base10 is a venture capital firm investing in founders who believe purpose is key profits and companies that are automating sectors of the Real Economy, including transportation, retail, logistics, and construction. The Advancement Initiative, Base10’s growth-stage fund, donates 50% of profits to underfunded colleges and universities to support financial aid and other key initiatives.
Portfolio companies include Notion, Figma, Nubank, Nowports, Motive, Chili Piper, and Popmenu.