HomeJapanShiseido Launches Venture Capital Fund To Back Early-Stage Beauty Wellness Startups

Shiseido Launches Venture Capital Fund To Back Early-Stage Beauty Wellness Startups


Shiseido Company, Limited, a global beauty company, launched Shiseido Long Term Investments for the Future (LIFT) Ventures.

The New York City-based limited liability company invests in innovative early-stage companies within the beauty wellness space.

Led by Ron Gee, LIFT Ventures is focused on investing behind novel technologies, innovative platforms, high-growth brands, and new business models, among others. The creation of a dedicated fund aligns with Shiseido’s goal of becoming a personal beauty wellness company. The fund will primarily focus on compelling innovation in the Western hemisphere, while maintaining a global lens.

Concurrently, the company also announced the fund’s inaugural investments in:

  • Phi Therapeutics, Inc., a San Francisco, California based bacteriophage technology company founded by Yug Varma, PhD., and
  • Patrick Kidd Holdings Pty Ltd., a Sydney, Australia-based men’s grooming brand with an elevated lifestyle approach founded by Patrick and Aimee Kidd.

    Commenting on the launch of LIFT Ventures, Masahiko Uotani, Chairman and CEO, Shiseido, said: “The creation of LIFT Ventures represents a new opportunity to partner with organizations focused on creating pioneering beauty wellness solutions and to gain further insights and access for Shiseido’s growth ambitions. LIFT Ventures presents a welcome opportunity to build knowledge, create value, and ultimately, achieve meaningful progress for all.

    Shiseido Americas’ President and CEO, Ron Gee, added: “LIFT Ventures accelerates Shiseido’s continued focus on innovation and represents a natural extension of our commitment to enable the future of beauty and wellness,” said . “Supporting, mentoring, and empowering new businesses is an important component of our future roadmap. We are excited to share our unique perspective, exercise our extensive experience, forging strategic partnerships and helping like-minded entrepreneurs scale and achieve long-term growth. With this in mind, we are delighted to partner with Phyla and Patricks, two companies focused on driving innovation and disrupting their respective categories.