Growth Warrior Capital (GWC), an Austin, TX-based early-stage venture capital firm, appointed Rachel Baruch as Principal, and promoted Alexa Payton, formerly Chief of Staff, to Head of Investor Relations.
Baruch will drive the deal selection process for its future funds, collaborating closely with the leadership team to define deal theses and outcomes. Her role will involve raising capital from institutional investors and managing a growing pipeline of deals. Baruch, in tandem with Founder and Managing Partner Promise Phelon, will spearhead investment approaches by collecting market feedback and data, meeting industry luminaries and processing fund performance to determine where and how GWC can create the greatest alpha for its limited partners.
Prior to her role at the firm, Baruch served as an investor at Anthos Capital, where she played an integral role in deploying the firm’s three most recent funds, ranging from $300M to $1.5B. Throughout the course of her career, she has sourced hundreds of millions of dollars in investments across the fintech, healthcare and software sectors, including successful fintech companies Flutterwave, one of Africa’s first $1B+ unicorns, and Episode Six, which has raised more than $100M in funding to-date. She has nearly a decade of experience in finding high-performing entrepreneurs and structuring and optimizing phenomenal deals. Baruch is a graduate of the NYU Gallatin School of Individualized Study, where she is an active advisor to the Tory Burch Scholars and sits on the NYU Innovation Fund Venture Board. In addition to her role at GWC, Baruch will continue to serve as a founding advisor to early-stage VC firm and growth consultancy Fiat Growth.
In Payton’s new role, she will identify, research, vet and continuously nurture institutional investors that meet the economic and strategic objectives of GWC.
Founded in 2021 by Promise Phelon, Managing Partner, Growth Warrior Capital is a Seed and Series A venture capital firm that invests in technology companies at Seed and Series A building equitable solutions in AI/ML, Fintech, and Future of Work, and led by diverse and female founders.
Later this year, GWC intends to launch its first product offering, Elevo, a GenAI-driven pitch deck builder utilizing artificial intelligence to help founders at any stage build funding decks that investors want to see.