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Red Dot Capital Partners Appoints Atad Peled and Danielle Ardon Baratz as Partners

Danielle Ardon Baratz - Atad Peled (credits: Red Dot Capital Partners)
Danielle Ardon Baratz – Atad Peled (credits: Red Dot Capital Partners)

Red Dot Capital Partners, a Savyon, Israel-based tech venture capital firm, announced the appointment of Atad Peled and Danielle Ardon Baratz as partners.

They will be joining the existing partners, Yoram Oron, Yaniv Stern, and Barak Solomon. Peled and Atad and Ardon Baratz joined Red Dot’s investment team five years ago and played a meaningful role in leading the fund’s investments.

Atad Peled served for 13 years in an elite unit of the Israeli Air Force, where he held various senior command positions and in 2015, he relocated to the United States to pursue his MBA at MIT. Following his degree, Peled worked as a Product Manager in the security divisions of Cisco, Akamai, and AWS. There, he specialized in Network Access Control (NAC) and Identity and Access Management (IAM). After four years in the U.S., Peled returned to Israel to join the investment team at Red Dot where he currently leads investments in a diverse range of fields, including Cybersecurity, DevOps, Enterprise IT, B2B SaaS, Climate-tech, and more. Peled holds a Bachelor’s degree in Information Systems and Aeronautics from Ben-Gurion University, as well as a second Master’s degree in Government and Strategy from Reichman University. Presently, Atad serves on the board of directors of Coralogix, Anecdotes, Sealights, EverC, Codefresh, SupPlant, and Perception Point.

Danielle Ardon Baratz grew up in Vancouver, Canada, and returned to Israel 12 years ago. She commenced her career in the Strategy and Corporate Development department at NICE, where Ardon Baratz led projects that helped define the company’s long-term strategy and its execution. She left NICE to join O.G. Venture Partners, the venture capital arm of Eyal Ofer, and led due diligence in the initial investments of the fund. From O.G. Venture Partners, Ardon Baratz joined Red Dot, where she leads investments in various fields, including Enterprise Software, AI Infrastructure, Vertical SaaS, Deep Tech, FinTech, and more. She holds a Bachelor’s degree in Business Administration with specialization in Finance and an MBA from Reichman University. Ardon Baratz also sits on the board of directors of startups Travelier (formerly known as Bookaway), Trigo, Quantum Machines, and up until recently, Granulate which was acquired by Intel. 

Established in 2016 by Yoram Oron and Yaniv Stern, Red Dot manages $450m of AUM across two flagship funds and an Opportunity fund. Notable exits include cybersecurity company Armis, which was acquired by Insight Partners and Google’s investment fund, CapitalG, at approximately $1.1 billion, Global-e (NASDAQ: GLBE), which went public in 2021 and is currently traded at a market cap of over $6 billion, and Granulate, which was acquired by Intel for $650 million.

The firm’s funds have a small number of LPs which include Temasek – an investment company owned by the government of Singapore, Eldridge – a privately owned investment firm based in the US, and investors from the EU, Japan and Southeast Asia.

Commenting on the promotions, Yaniv Stern, Managing Partner at Red Dot, said: “We are delighted to announce the appointment of Danielle and Atad as partners in the fund. Over the past five years, Danielle and Atad have been key contributors to the fund’s operation and success, demonstrating exceptional proficiency in identifying excellent investments and building strong and collaborative relationships with entrepreneurs and investors. The appointment of two new partners is also part of the fund’s intent to further expand and deepen its outreach within the Israeli tech startup ecosystem.”