Apex, a Lisbon, Portugal-based athlete-driven investment company, has launched its new €50m Elite Performance Fund.
Backers included athletes such as Formula 1 drivers Valtteri Bottas, Lando Norris and Carlos Sainz, footballlers Christian Eriksen, Daley Blind, and Raphaël Varane, and surfer Kanoa Igarashi.
The fund’s focus is on investing in innovative solutions that redefine the boundaries of the sports, media, and entertainment industries, from Seed to Series A. Investors gain access to a diverse portfolio managed by Apex’ team of experts led by CEO António Caçorino.
Commenting on the fund’s launch, Caçorino said: “This fund fuses the drive, dedication, and performance mindset of athletes with forward-looking investment strategies. Unlike typical investors, our roots, experience, and insights come directly from the sports world. Athletes aren’t just our capital sources; they’re our partners.”
Carlos Sainz added: “Being deeply involved in sports has given me a unique perspective on its landscape. With APEX’s guidance, I’m tapping into that insight to discover exciting investment opportunities. It’s not just about capital for me; it’s about strategically positioning myself as a genuine contributor in the sports investment world.”
The Portuguese investment company has already invested in other elite sports ventures such as TMRW SPORTS.